On 30 April 2018, we updated the Privacy Statement for Self Awareness

This update is part of our continued commitment to transparency, using simple-to-understand language, and ensuring you always have control over your data. We’ve also included provisions that clarify our efforts to comply with the European Union’s General Data Protection Regulation that goes into effect on 25 May 2018. 

Nothing about your Self Awareness experience changes with this update—we just wanted you to clearly understand that we always put your privacy first.

We invite you to take a look at our Privacy Statement now.


Privacy Statement

Self Awareness is a brand of Apricot Training Management Limited, registered in England and Wales Co. No. 5012944.

We will endeavour to maintain the security of your information. When you register online at, you will be given a username and password that protects your information. Your username identifies you as the person to whom the information you enter relates. We store all data collected in a secure database.

We will NOT pass on your information to any third parties to use for advertising or marketing purposes.

Equally, we will not use your information for any promotional purposes without your explicit permission to do so.


Self Awareness collects basic information from you in order to register your account, including  the Self Awareness Licensed Centre you are associated with, your name, gender, date of birth, email address, language,, a username, password and answer to a security question.

Once you have registered and completed the Footprint questionnaire we will also hold your answers to the questionnaire and, if you chose to add it, your CV.

Your information will not be shared with anyone other than:

  • the party who subscribed to the service
  • those administrators and technicians involved in the set up and management of your account and the database
  • staff and associates involved in the delivery of the services
  • other professional experts involved in anonymous statistical analysis of large groups of participants in this service for research, evaluative, validatory and continuous improvement purposes. You will not be identifiable in or contacted in connection with any such activities.

The data on the platform will be stored and used in accordance with the latest legislation and code of good practice detailed in the General Data Protection Regulation May 2018.  We recognise that this will restrict how we store and use data as well as having the potential to bring penalties for non-compliance. 

We recognise that "personal data is any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer’s IP address." 


The Registration Form will be processed electronically. All personal data (such as names, addresses, CVs, etc.) will be processed in pursuant to Regulation (EC) No 45/2001 on the protection of individuals with regard to the processing of personal data by the Community institutions and bodies and on the free movement of such data. Any personal data requested will only be used for the intended purpose, in this case for statistical and financial (if applicable) follow-up of the projects.

We will at all times comply with the requirements of the EU General Data Protection Regulation 2018.